Balr. X Puma

The latest chapter in the BALR. X PUMA story has been written.

In contrast to the previous capsule collection, which focused on club jerseys, the latest collaboration between BALR. and PUMA includes a variety of classic lifestyle fashion products: from clothing such as a white and black tracksuit to accessories such as a hat and a backpack to a pair of sneakers. The collection sees PUMA iconography with classic BALR. flair to deliver athletic wear designed for the modern game, with this season’s campaign being fronted by Brazilian footballer and Ajax right-winger Antony Santos.

This Puma designed by BALR. collection is fashion forward athletic wear that encapsulates the shared vision of the two brands, interlacing peak football performance with premium fashion. The line seamlessly integrates soft luxury whilst also typifying the fashion-forward aesthetic that characterised the previous three collaborations.