The brand was founded in 2009 by Sandra Jaffal, a young french designer that had recently graduated from the famous fashion school, ESMOD.

Her love for bags initiated her to launch her own brand of funky and trendy handbags which instantly gained recognition and became a ‹must have› to fashionistas of all ages.

Today, Sandra J has business associates located in both the Middle East and Europe, namely Qatar, Kuwait, Dubai, Abu Dhabi, Jeddah, Riyadh, Paris and soon in London.
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Using only the best quality of leather, the brand has specially designed lines that range from luggages, handbags, clutches, and other small leather goods. Providing unique designs and colors in its products, has led Sandra J to become one of the best upcoming brands across the Middle East.