Adding to its extensive list of collaborations with artists, for PF22 Fiorucci gift us with an exciting collaboration with Lakwena.
Fiorucci has a long and illustrious history of working with artists. In the 1980s, the founder of the label, Elio Fiorucci, invited the legendary Keith Haring to collaborate. Haring, with the help of his protégé – a 16-year-old called Angel Ortiz, who is also known by his moniker LA II – spray-painted the walls of the first Fiorucci store in Milan’s Galleria Passarella. It was in this same spirit that the brand has, invited Lakwena Maciver to team up on a capsule collection.
The starting point for Lakwena’s collaboration with Fiorucci began with a visit to the label’s archive, where she learned about its connection to the golden age of disco in 1970s New York; to people dancing, celebrating and having a good time. And while this moment cannot be recreated, it’s this energy that she wanted to channel into the collection. Through further research, she identified more crossovers between Fiorucci and her work; between Fiorucci’s relationship with disco and her relationship with gospel – for as Fiorucci draws on disco, Lakwena draws on gospel, a musical culture that similarly centres around ideas of connectedness, spirituality and joy.
Perfect match, this collaboration is the ideal fit between Lakwena and Fiorucci's two separate worlds, creating a collection that seats perfectly in this anything-goes, hedonistic world that is Fiorucci.
Who is Lakwena?
Lakwena is a London-based artist, who employs bright colour and bold text to create paintings which, often appearing in public spaces in the form of murals, can be understood to be “escape routes, afrofuturistic portals to utopia”. These paintings are, in many ways, reminiscent of Fiorucci’s stores, which have always been filled with brightly coloured objects.
Currently based in London, her work has been shown internationally in cities including London, New York, Los Angeles, Las Vegas, Miami, and more. Perhaps best known for her murals, her work has also appeared in public spaces from Tate Britain, Somerset House, Facebook and the Southbank Centre in London, to the Bowery Wall in New York, a juvenile detention centre in Arkansas and a monastery in Vienna.
Make room for fun, Fiorucci just launched on TikTok, the endless party continues!
Drawing on the brand heritage as a pioneer, as well as building on their digital and social presences, this TikTok channel will bring Fiorucci unique take on fashion and culture to this rapidly expanding platform, celebrating the disco-style mash-up Elio Fiorucci's world encapsulated.
TikTok’s vast audience and popularity with Gen Z customers seems to be the perfect fit for the disco and pop brand that is Fiorucci.
If you want to join the fun, make sure to follow them at @FIORUCCI_OFFICIAL
Returning with a bang, Fiorucci is bringing its ground-breaking heritage to Harrods’ legendary fashion floor. With a new pop-up incubator, Harrods customers will once again be invited to immerse themselves in the iconic Fiorucci universe.
Channelling the brand’s hedonistic heyday, the store design combines neon signage with elements of Fiorucci’s original textures and iconography, fusing past, present and future in an explosion of colour and fun. A miniature studio 54, customers will have the opportunity to purchase heritage classics alongside a limited-edition denim jacket created exclusively for Harrods. Also available will be a selection of Fiorucci’s classic t-shirting, sweats, lingerie, and denim, capturing the casual luxe of the brand’s signature staples.
Whether passing through or spending big, this in-store experience will inject Fiorucci’s electric energy into the hallowed halls of Harrods’ iconic fashion scene. 760 cm x 460cm square feet of pure Fiorucci fun.
THE HISTORY - Inspired by a trip to the UK capital in the sixties, Elio Fiorucci opened the first Fiorucci store in 1967 Milan, followed by two more in London and New York. The predecessor of today’s concept store, Fiorucci was one of the first to mesh clothing, furniture, art, drinks, music and pop culture under the optimism and carefree attitude of the disco era’s heyday. With the likes of Andy Warhol, Keith Haring and Jackie O frequenting the New York store – also known as the ‘day-time Studio 54’ –Fiorucci stood more as a place to hang out in, or go dancing in the windows, rather than a mere shopping destination.
NOWADAY - Following the closure of the original stores in the late eighties, the brand’s recent re-launch sees its first brick-and-mortar outlet in London’s Soho neighborhood. In collaboration with the Wilson Brothers, with whom they have realized projects before for Supreme and Foot Patrol, Brinkworth reimagined the interior as a simultaneous celebration of the brand’s heritage and of its future.
The rich visual archive of original material, including photographs, posters, logos and pieces of clothing sourced the designers with plenty of inspiration for the new space, which nods to Fiorucci’s iconic cheeky imagery with an excess of textures, colour and reflections. Built as a theatrical environment, the two-story location combines fashion, culture, music and cocktails in the spirit of the original stores.
A ceiling infrastructure on the ground floor allows the space to adapt to various occasions, mobilizing a set of curtains, lighting tracks and panels to form either an open or closed plan. Fioruccino’s, the café run by Palm Vaults and serving glittery pink lattes sits on the same space, blurring the boundaries between retail and hospitality, while the Customization Hub invites visitors to personalize their purchases. On the upper floor, a red circular sofa, mirrored ceilings and a large hanging palm tree partly made of neon tubes add a more domestic feel to the space, while the in-store cocktail bar references the look and feel of seventies discothèques.
The legacy of the original store, like that of many places during its prime decade including the notorious Studio 54, is that it offered a space for like-minded people to hang out and escape the outside world. Approaching the brand’s relaunch with a similar typology almost fifty years later is surely an interesting experiment and it remains to be seen whether generations growing up in a different era will respond to Fiorucci’s cheerful optimism and engage with in-store activities that go beyond shopping in the same way.
Location: 39 Brewer St, Soho, London W1F 9UD, UK
Fiorucci has teamed up with iconic sports giant Adidas Originals for a collaboration to ignite 2019.
The collection is inspired by Fiorucci’s unmatched graphic prowess and the genius of the Adidas Originals world.
Discover limited edition streetwear, trainers and accessories in one unique and complete collection.
Adidas Originals super charged with the electric energy of Fiorucci.
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