BALR. is an international luxury lifestyle brand known for its high-end fashion, travel products and accessories for men and women. The Netherlands based brand has created a complete range of high quality items that inspire to live the life of a BALR. Founded in 2013 by Demy de Zeeuw, Juul Manders and Ralph de Geus, BALR. is the embodiment of a modern lifestyle brand. Aspirational, focused and in-sync with its young and ambitious audience, the company brings the luxurious lifestyle of extraordinary athletes within arm’s reach of everyone who works hard to live the dream.