Returning with a bang, Fiorucci is bringing its ground-breaking heritage to Harrods’ legendary fashion floor. With a new pop-up incubator, Harrods customers will once again be invited to immerse themselves in the iconic Fiorucci universe.
Channelling the brand’s hedonistic heyday, the store design combines neon signage with elements of Fiorucci’s original textures and iconography, fusing past, present and future in an explosion of colour and fun. A miniature studio 54, customers will have the opportunity to purchase heritage classics alongside a limited-edition denim jacket created exclusively for Harrods. Also available will be a selection of Fiorucci’s classic t-shirting, sweats, lingerie, and denim, capturing the casual luxe of the brand’s signature staples.
Whether passing through or spending big, this in-store experience will inject Fiorucci’s electric energy into the hallowed halls of Harrods’ iconic fashion scene. 760 cm x 460cm square feet of pure Fiorucci fun.