​Italian heritage. Swinging London. New York disco. Mix it all together. The result? Fun, flash, frivolity, freedom… Fiorucci.

Established in 1967, Fiorucci was founded by the inimitable Elio Fiorucci. A creative genius and a genius collaborator, Elio was like a magpie, spotting all that glittered and gathering it together to make a party. A party to which all were invited.

Fiorucci was always about fun - everyone was welcome to join, so they did. No-one could resist Fiorucci’s fabulous allure. A young Sophia Coppola and a teenage Marc Jacobs could be spotted hanging out at the New York flagship, ogling the sparkling world that would later influence their work.

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